Looking for a digital marketing specialist who can do it all? In today’s competitive business world, more and more businesses are seeking out a single well-rounded professional who can streamline the process and keep communication running smoothly throughout their projects. As someone who has spent a lifetime coding and has a degree in design, I’m able to personally see to all aspects of digital marketing for my clients.
Many people think web design and web development are the same thing, but they’re actually distinct fields with unique duties, so most professionals are one or the other; either a web designer or a web developer. However, I am both.
Web design services encompass the visual aspects of a website as well as the overall user experience. We’ll start by discussing your brand, business goals, and customers.
Branding: Your branding is what sets you apart from your competitors and makes your company more memorable. If you don’t have a logo, I’ll create one that suits your vision and mission. I’ll also help you establish a color scheme, typography, and other branding elements to use across all marketing materials if you don’t have these in place yet.
User Experience: People who arrive on your website have specific goals in mind. They may come to check out your services, connect with you, learn more about your business, or any number of things. It’s my job to ensure that their journey is intuitive and the information they seek is easy to find.
Funnels: While visitors have an idea of what they want to find, you’ll have your own marketing goals too. Perhaps you want to encourage sales, get more calls, or have people join your mailing list. I create marketing funnels which guide visitors into taking your desired action.
Layout: Creating a balanced layout which highlights the most important information is paramount. I create 100% custom designs for each site I create and pull everything together—from the branding through the funnels and layout—in a visual mockup before building, so you can check it out and provide feedback.
Content: Nailing down the content is also a priority, I make sure the sites I create have compelling pages which coincide with what you envision.
Web development services cover the back end of the site and ensure it runs smoothly.
Content Management System (CMS): The content management system, or CMS, is the framework your site is built on. Many people prefer WordPress because it offers a simple admin interface for the business to make its own content adjustments later. However, because I’m an avid coder, I also work in HubSpot and a variety of other frameworks. We can start from scratch using the CMS of your choosing or I can refresh your current site, no matter what framework you have.
Custom Coding: While many web development companies use templates to build sites, each project I take on is custom written from the ground up. That means it’s cleaner and faster, totally built to suit your needs.
Analytics: I install Google Analytics and Search Console on each site I build and ensure you’re getting regular site audits, so you always know exactly how your site is performing.
Ongoing Maintenance: If something’s not working for you or you need updates, I can take care of this as part of an ongoing maintenance plan or as needed.
My background in print design is extensive, comprised of everything from logos to tutorials, ads, postcards, and even CD covers. Just tell me what you envision or send me an example of something that inspires you and I’ll take care of the rest.
Many businesses I partner with want to take care of their own email marketing as much as possible but managing the technical aspects can be a serious challenge, even for those who are tech savvy. I’m glad to oversee all your email marketing needs or just the areas you need help with.
Platform Setup: I routinely work with email marketing platforms like MailChimp and Constant Contact and can get you established on the platform of your choosing.
Lead Generation: Need to collect emails? I’ll get you set up with landing pages and other tools that encourage visitors to your site to opt in.
List Maintenance: Whether you need to split your lists and send people distinct messages based upon their group or require help importing, I can have you up and running quickly.
Email Creation: Many clients prefer to have a handful of email templates ready to go, so they can generate messages on the fly and get emails sent out rapidly. I create custom templates which you can use on your own as well as custom emails ready for deployment.
Mailing: As part of my full spectrum of email marketing services, I’m glad to schedule your deployments too.
Want to chat about digital marketing? Feel free to reach out to me for a one-on-one discussion; no charge and with no obligations. I’m glad to answer your questions and help guide you in your digital marketing journey.